Six startups to help Maruti Suzuki co-create new-age business solutions

Maruti Suzuki India Limited recently announced the selection of six startups from the 10^th Cohort of its flagship Accelerator Program.

The selected startups: Goat Robotics, SheerDrive, Schijnenn Digital, GenbaNEXT, Swayatt Drishti Gochar, and Swiftex, have been awarded paid Proof of Concepts (PoCs) to co-create AI-based and technology-led solutions with Maruti Suzuki.

These solutions aim to further improve safety and efficiency in plant operations, reduce product development time, strengthen material-level traceability, and further enhance customer experience.

Hisashi Takeuchi, Managing Director and CEO, Maruti Suzuki India Limited said:
“As our operations continue to grow, the solutions that we are co-creating with these startups will enable us to further improve safety in our plants, help reduce product design and development lead time, strengthen material traceability to support our circularity efforts, and help our dealer sales executives engage with customers more efficiently.”

He added: “At Maruti Suzuki, we are committed to support the Government of India’s ‘Startup India’ initiative through our innovation programmes. These will provide startups mentorship, access to our facilities, and opportunities to work with our teams in real business situations. This helps startups refine and scale their ideas while also helping us modernise our operations and become future-ready.”

Details of the startups and project areas:

 Maruti Suzuki has built multiple open innovation programmes to provide the right direction and support to startups in developing innovative solutions to help solve real-world business problems.

In this seven-year journey, around 6,800-plus startups have been screened, over 250 startups engaged and 34 of them onboarded as partners delivering value to the business.