The need for speed in medicine delivery is crucial when it comes to crisis situations.
Bengaluru: Tata 1mg, a leading e-pharmacy platform, has announced a strategic partnership with ClickPost, the logistics intelligence platform, to automate and optimize its medicine delivery operations using AI-driven Performance-Based Courier Allocation (PBA).
The collaboration has resulted in a 10 percent improvement in delivery speed, transforming patient experience and ensuring reliability at scale as healthcare demand peaks, an official release says.
In healthcare, timing matters. For patients managing chronic conditions who depend on regular medication refills, delays can disrupt treatment routines and create unnecessary stress.
The improvement in delivery timelines has been particularly impactful for chronic medication shipments, where consistency is essential, the release claims.
Faster, more predictable deliveries have strengthened customer confidence, reflected in a measurable increase in the platform’s Net Promoter Score (NPS).
Before implementing ClickPost’s AI-led PBA system, Tata 1mg’s logistics team manually assigned shipments to delivery partners using spreadsheets, without real-time visibility into each route’s performance.
This reactive approach often slowed fulfillment. With ClickPost’s automation, Tata 1mg now makes instant, data-driven carrier selections based on real-time performance metrics like speed, success rate, and reliability — removing manual intervention entirely.
Abhinav Johary, AVP, Supply Chain Operations, Tata 1mg, is quote to have said: “After using ClickPost’s AI automation, we’ve seen a significant increase in delivery success, and customers are now receiving their medicines faster. The improvement has led to a more efficient supply chain and a noticeable uplift in our customer experience.”
Naman Vijay, co-founder and CEO of ClickPost, said: “Healthcare delivery demands precision. Medicines cannot arrive late and still meet the highest standards of reliability. The improvement Tata 1mg has achieved shows what’s possible when you move from manual allocation to AI-led adaptive systems that respond to real-time performance data.”
The implementation of PBA is part of Tata 1mg’s ongoing investment in reliable medicine delivery at scale. The company manages a catalog of over 800,000 products and serves millions of customers across India, with continued investments in technology to improve operational efficiency and patient care.
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