HSBC, Argentine Football Team unite for common goals

Bengaluru: The Argentine Football Association (AFA) and HSBC have announced the signing of a new one-year partnership for India and Singapore, covering the competitive season in 2025 ahead of the 2026 World Cup qualification final matches.

Under this partnership, the Argentina national football team, including legendary player Lionel Messi, will visit India for an international exhibition match in October 2025.

In a collaboration which bridges the worlds of banking and sport, HSBC becomes the first banking institution to partner with the Argentina National Football Team in India and Singapore.

Through this agreement, HSBC will hold branding and activation rights across the two countries. HSBC customers and partners will have access to exclusive perks, including tickets to Argentina’s matches, curated fan experiences and meet-and-greet opportunities with the football champions.

The Argentina National Team has a strong following amongst the football aficionados in India and Singapore and this association will provide football fans all around the vibrant region an opportunity to witness precious moments with the great Argentinean football players.

HSBC will also roll out special consumer experiences and a brand campaign on its banking services, featuring the Argentinean Champions as brand ambassadors of HSBC.

Sandeep Batra, Head, International Wealth and Premier Banking, HSBC India, said: “HSBC is proud to announce its partnership with the Argentina Football Association in India and Singapore. As we join forces with one of the most revered teams in the world of football, we look forward to creating unforgettable experiences for fans and customers alike, and supporting the Argentine team in their journey towards the World Cup 2026.”

Claudio Fabian Tapia, President of AFA, said: “We are delighted to have HSBC as a new partner for the Argentine Football Association in India. A new milestone has been achieved for the international expansion of AFA, opening new opportunities with HSBC both in India and in Singapore. This agreement looks after our team and we look forward to consolidating our agreement and extending in multiple regions as we progress in the 2025 and 2026.”