Categories: Lifestyle

A real ‘Mahindra-astra’: M&M rolls out bold, feature-rich XUV 3XO REVX series starting ₹8.94 lakh

Bengaluru: Adding a new level of flair and performance to its fastest-growing SUV line, Mahindra & Mahindra Ltd. has launched the much-anticipated XUV 3XO REVX series, starting at an attractive ₹8.94 lakh (ex-showroom).

Packed with segment-leading features, striking new design elements, and powerful engine options, the new series is set to shake up the compact SUV market under ₹10 lakh.

The launch marks another milestone for the XUV 3XO brand, which has already crossed over 1 lakh unit sales in less than a year, becoming Mahindra’s fastest SUV to achieve this feat.

The REVX series is designed for a new generation of consumers who seek style, performance, safety and premium features — without breaking the bank.

“With the launch of the REVX series, we are elevating the XUV 3XO’s success by offering bold styling, premium features, and segment-leading performance at competitive price points. These new variants are crafted to meet the evolving aspirations of Indian SUV buyers,” said Baneswar Banerjee, Vice-President and National Head Sales, Automotive Sector, Mahindra & Mahindra.

What’s new in the REVX series?

The REVX series enhances the visual and experiential appeal of the XUV 3XO, offering three feature-rich variants:

REVX M (₹8.94 lakh)

  • Powertrain: 1.2L mStallionTCMPFi engine, 82 kW power, 200 Nm torque
  • Styling: Body-coloured grille, LED DRLs, dual-tone roof, and R16 black wheel covers
  • Interiors: Plush black leatherette seats, 26.03 cm infotainment system, steering-mounted controls
  • Safety: 35 standard safety features including 6 airbags, ESC with Hill Hold Control, and All 4 Disc Brakes

REVX M(O) (₹9.44 Lakh)

  • Builds on REVX M with the addition of a single-pane sunroof
  • Combines premium comfort with sporty looks and value-driven pricing

REVX A (From ₹11.79 Lakh)

  • Powertrain: 1.2L mStallionTGDi engine, 96 kW power, 230 Nm torque
  • Transmission: Available in both manual and automatic options
  • Technology: Twin HD screens (26.03 cm infotainment + 26.03 cm digital cluster), Adrenox Connect with Alexa, wireless Apple CarPlay and Android Auto
  • Premium Features: Panoramic sunroof, dual-tone leatherette interiors, auto-dimming IRVM
  • Exterior Finish: R16 painted black alloys, body-coloured grille, distinctive badging

Colour options to match personality

REVX buyers can choose from five eye-catching colors: Galaxy Grey, Tango Red, Nebula Blue, Everest White, and Stealth Black

“Different is in” – A celebration of individuality

The XUV 3XO REVX series aligns with Mahindra’s new brand message: Different is In — a bold nod to buyers who seek individuality, design flair, and feature-loaded value.

From expressive exteriors to advanced in-cabin tech, the REVX series invites consumers to drive a car that reflects their unique identity.

With this launch, Mahindra not only strengthens its presence in the high-demand compact SUV segment but also offers a compelling alternative to premium hatchbacks and entry-level sedans, redefining what buyers can expect under ₹10 lakh.

 

ARUN KUMAR RAO

Arun is a freelance content contributor based in Bengaluru

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