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Bengaluru: Karnataka government enterprise MSIL (Mysore Sales International Limited) is gearing up to launch its own e-commerce platform to facilitate the sale of various products.

The initiative aims to create a marketplace for both government and private producers, similar to the Central Government’s Government e-Marketplace (GeM) portal.

On Saturday, Minister for Large and Medium Industries, MB Patil, held a meeting with senior officials and conducted detailed discussions regarding the initiative. Calling it a progressive step, he directed officials to prepare a roadmap for its implementation.

“The platform will be developed in four phases. Once fully operational, government departments will be able to procure their stationery and other requirements without inviting tenders. Additionally, they can also use the platform to sell their products. It will function similarly to the Central Government’s GeM portal,” Patil explained.

In the first phase, only MSIL products will be made available on the platform. The second phase will expand to include products from various government enterprises such as Mysore Sandal Soap, Lidkar items, Mysore Silk, Cauvery Emporium, and Nandini, among others.

The platform will also facilitate the sale of products from MSMEs and women’s self-help groups.

The third phase will introduce consumer products electronic products, while the final phase will include fresh and perishable goods, the Minister added.

Highlighting the immense potential of the e-commerce sector, Patil noted that India’s annual e-commerce transactions, currently valued at $75 billion, are expected to reach $350 billion by 2030.

With nearly 900 million internet users in the country, the market conditions are highly favourable for e-commerce growth, he said.

The meeting was attended by MSIL Managing Director Manoj Kumar, Director Chandrappa, and other senior officials.