Categories: Innovation

When AI means ‘Agri-Intelligence’, courtesy Cropin, Wipro

Bengaluru: In a landmark move poised to redefine the global agri-food value chain, Cropin, the world’s largest deployed AI platform for agriculture, has entered into a strategic partnership with Wipro, a global leader in AI-powered technology services and consulting. 

This alliance aims to drive data-driven digital transformation across agribusinesses, while also enabling intelligence-led operations in adjacent sectors such as retail, consumer packaged goods (CPG), food service, quick-service restaurants (QSR), and distribution.

The collaboration blends Cropin’s specialized AI and agri-intelligence capabilities with Wipro’s global reach, deep industry knowledge, and digital transformation expertise. 

Together, the companies will tackle some of the most pressing challenges faced by the agri-food sector today — climate volatility, fragmented visibility, limited transparency, and regulatory pressure.

Unlocking Agri-Food Resilience through AI

As climate change, geopolitical uncertainties, and evolving trade regulations reshape the business landscape, agribusinesses are under increasing pressure to deliver supply chain transparency, climate resilience, and regulatory compliance. 

The Cropin-Wipro alliance aims to address these systemic challenges by offering scalable, AI-powered solutions that deliver farm-to-fork visibility, improve operational agility, and support sustainability goals.

“Climate change, geopolitical instability, and trade tensions are reshaping the agribusiness landscape. At the same time, regulatory pressures like the EUDR and rising demand for traceability are forcing companies to rethink how they operate,” said Krishna Kumar, Founder and CEO of Cropin. 

“This partnership with Wipro is a strategic step toward building data-driven, climate-resilient, and compliant supply chains at scale,” he adds. 

Transforming the value chain into an intelligent ecosystem 

Wipro’s technology infrastructure, combined with Cropin’s domain leadership in agri-intelligence, will help transform disconnected, siloed systems into intelligent ecosystems that can adapt to dynamic market conditions and provide real-time, actionable insights.

“AI is redefining how agribusinesses operate — from sourcing and production to distribution, compliance, and sustainability,” said Shiva Jayaraman, SVP and Sector Head – Consumer Business, Americas 1, Wipro Limited. 

“Together with Cropin, we’re helping clients transform their value chains into intelligent ecosystems that deliver measurable business outcomes,” he added. 

A vision beyond agribusiness 

While the initial focus is on agriculture, the partnership is also positioned to make a meaningful impact on related industries. In sectors such as retail and QSR, where traceability, climate intelligence, and demand forecasting are mission-critical, the joint solutions will foster smarter decision-making, reduce waste, and enhance customer trust.

This strategic alliance reflects a shared vision to make agri-food systems more adaptive, efficient, and sustainable. With a strong foundation in AI, cloud, and data analytics, the Cropin-Wipro partnership is not only about digital transformation — it’s about reimagining the future of food and agriculture for a world where resilience, transparency and sustainability are not optional, but essential.

ARUN KUMAR RAO

Arun is a freelance content contributor based in Bengaluru

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