A rendition of the 'Rhythm of BLR' at Kempegowda International Airport in Bengaluru.
Bengaluru: Kempegowda International Airport in Bengaluru has unveiled its signature sonic identity — Rhythm of BLR. Developed in collaboration with sonic branding experts BrandMusiq, this unique musical expression is a central part of the Feels Like BLR campaign envisioned to transform the airport from a transit point into a space that truly connects with people.
An official release says that music has the power to create deep emotional connections and instant recognition. Rhythm of BLR is designed to evoke a sense of warmth, familiarity and emotional resonance — capturing the joy of new beginnings, the comfort of homecomings, and the spirit of Bengaluru itself.
Rooted in the melodic framework of the BLR Airport Anthem, composed by Grammy Award-winning artist Padma Shri Ricky Kej, Rhythm of BLR is a multisensory narrative that blends tradition with global influences.
Drawing from Carnatic sounds like the Mandolin and Mridangam, and harmonised with Western acoustic and electric guitars, piano, and a vibrant sing-along chorus, the identity becomes a rich jugalbandi of heritage and modernity.
Hari Marar, Managing Director and CEO, Bangalore International Airport Ltd (BIAL), said: “Every journey begins and ends with emotions. At the Bengaluru airport, we’ve believe travel should connect not just places, but people, feelings, and memories. Rhythm of BLR is an extension of that belief — a sonic expression of Bengaluru’s spirit that welcomes you, comforts you and stays with you long after you’ve left the airport. For us, this isn’t just a sound, rather a part of our identity — a reminder that you’re home, or on your way to something special.”
Rajeev Raja, Founder and Soundsmith, BrandMusiq, says: “A powerful sonic identity starts with emotional clarity. The identity was shaped through a thoughtful, three-stage creative process, beginning with a deep-dive into the airport’s brand personality. Guided by Indian emotional frameworks such as the Navarasas, and the brand’s own narrative of transformation and magic, we worked to translate the brand’s purpose and personality into a soundscape that expresses Shringara (warmth), Veera (inspiration) and Hasya (delight), central to the Bengaluru airport experience.
The result is a ‘Mogo’ — a musical logo — that becomes the airport’s audible soul.”
Jindal Stainless has partnered with the Indian Institute of Management Bangalore (IIMB) to co-create a…
Infosys and Formula E, the world’s first all-electric FIA World Championship, recently announced the launch…
In a city where glass towers rise by the day, a different kind of tower…
Cricket’s greatest icons are set to return on Indian shores once again as the International…
In a night drenched in emotion, redemption, and history, Virat Kohli stood at the heart…
The Akshaya Patra Foundation recently celebrated its 5-billion-meals moment in New Delhi and its completion…