A literal nosedive into wellness: IRIS Home Fragrances enters Aromatherapy market with new range of products

Bengaluru: IRIS Home Fragrances, a premium lifestyle fragrance brand from the house of Cycle Pure Agarbathis, has announced its foray into India’s fast-growing aromatherapy category with the launch of its all-new Aromatherapy collection.

Drawing on a 78-year family legacy in fragrance innovation, the brand’s latest offering combines traditional healing practices with contemporary wellness needs.

Rooted in the principles of Aromachology — the science of how scents influence human emotions and behaviour — the collection has been crafted to promote respiratory wellness, reduce stress and restore energy in daily life.

The IRIS Aromatherapy range features seven signature fragrances chosen for their therapeutic benefits:

Lavender for relaxation and restful sleep, Ylang-Ylang to uplift mood and ease anxiety, Eucalyptus for respiratory wellness, Peppermint to refresh and energize, Frankincense to calm the mind and aid meditation, Orange to brighten mood and relieve stress, and Lemongrass to purify and invigorate.

Speaking on the launch, Kiran Ranga, Managing Director, IRIS Home Fragrances, said: “At IRIS, we always wanted to make wellness an integral part of everyday living. With the Aromatherapy Range, we are combining the age-old healing properties of essential oils with the ease of modern applications, making self-care rituals simple, safe, and effective. Every product is made with a focus on purity and effectiveness, ensuring holistic well-being becomes part of daily routines.”

The range is available in three versatile formats, comprising 18 products:

• Massage Oils (200 ml) for deep body relaxation, targeted relief and skin nourishment
• Roll-On Oils (10 ml) — pre-diluted for safe, direct use on pulse points, offering stress relief, better sleep and quick relaxation on-the-go
• Pure Essential Oils (15 ml) – 100 percent natural plant extracts suitable for diffusion, massage (with carrier oils), inhalation, or bath rituals

With India’s aromatherapy market projected to expand from ₹18,480 crore in 2025 to over ₹41,400 crore by 2031, growing at a CAGR of 14 percent, IRIS Home Fragrances is positioning itself to be a key player in this wellness revolution.

By blending tradition with innovation, IRIS is making holistic self-care more accessible, helping modern consumers embrace balance, relaxation, and vitality in everyday living.